Cyou.cz: How a Football Pitch Led to an AI-Powered Digital Coach
In the age of smartwatches, trackers, and health apps, we’re surrounded by data about our bodies — yet often left without the clarity to actually use it. Steps, sleep cycles, calories, heart rates: each app tells part of the story, but none give us the full picture. For athletes, parents, or anyone trying to live healthier, this fragmentation makes progress harder than it should be. What happens when a professional footballer swaps the pitch for artificial intelligence? You get cyou.cz — a digital coach born from frustration with too many disconnected apps and too little real guidance. This isn’t another fitness tracker. It’s a story of how personal struggle met cutting-edge AI to create a platform that could change how we train, recover, and live.
When Martin Kolkop, AIKIT Digital partner and former professional football player, ended his sports career, he had no idea he would return to sport — this time as an innovator in artificial intelligence.
Today, he is the driving force behind cyou.cz, a specialised AI platform with the potential to transform how we approach training, recovery, and overall lifestyle.
The Problem: Too Many Apps, Too Little Connection
Like many of us, Martin relied on several different apps:
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One for running
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Another for nutrition
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A third for recovery
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Others for sleep tracking and performance monitoring
The result? Fragmented data with no context and no way to see the whole picture.
“Nothing talked to each other. It was inefficient and frustrating,” Martin recalls.
The Solution: One Intelligent Coach for Body and Mind
Cyou.cz integrates data from smartwatches, wristbands, rings, and other wearables into a single profile.
At its core is specialised AI developed in collaboration with doctors, physiotherapists, and professional athletes.
What makes it different from generic fitness apps?
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Personalisation – the system understands your body, your goals, and your current condition
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Holistic approach – training, nutrition, recovery, and motivation in one place
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Dynamic recommendations – AI tells you when to push harder and when to rest, based on your data
The Technology: Powered by AIKIT Digital
Behind cyou.cz is the AIKIT Digital team — the same team delivering advanced AI and automation solutions for leaders in manufacturing, energy, and banking, including Škoda Auto, Siemens, and Komerční banka.
The company’s expertise in industrial automation and data-driven solutions provided the foundation for building a robust platform capable of securely processing personal health data and delivering accurate, relevant insights.
Who It’s For
The platform is designed for a wide range of users:
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Children – gamified challenges that make movement fun
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Recreational athletes – training plans tailored to available time and lifestyle
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Professionals – advanced performance analytics, injury prevention, and recovery optimisation
Every user has full control over what they share. All data is encrypted and stored securely.
From the Czech Republic to the World
Cyou.cz is set to launch in the Czech Republic later this year, with expansion into nine more countries on the roadmap.
“Cyou isn’t just an app. It’s a way to bring discipline, joy, and a healthy lifestyle to anyone who wants it,” says Martin.
Final Thought
Cyou.cz is proof that when personal experience, technical expertise, and innovative thinking meet, they can create a solution with real impact on people’s lives.
It’s also a reminder for every tech leader:
The most powerful innovations often start with the problems that frustrate you the most.
